← Anshul Grover

02 · Audit & Ad Analysis

Find the offer. Find who runs it.
Take their ads apart.

01

The offer — Coverage Professor

One of the biggest buyers in US auto insurance lead gen, and the offer worth building against.

02

The publisher — Leads Icon

Found to be one of the top publishers running it. Their live ads are public, and you can check the whole set yourself.

Open in the Facebook Ad Library ↗
03

The ads — 80 of them, frame by frame

Pulled from the Facebook Ad Library, Foreplay and AdSpy, then broken down into a library: every beat timecoded, every number, every line of dialogue and on-screen text, verbatim.

The deliverable

The Teardown Library

All 80 ads in one place. Sort and filter on any field — format, mechanism, pivot second, payout, the money. Read any ad beat by beat.

80ads 24fields each 10beats, timecoded
Open the library →
Handed to 03 · Copywriting — the format families worth writing against, the mechanism transcribed word-for-word from eight of these clips, and the same ten beats, now used to index my own scripts beside theirs.