← Anshul Grover

06 · Content Radar

Everyone spies on ads.
The angles start upstream.

01

Spying on ads is second-hand by definition

Everyone in this vertical rips the same ad libraries and iterates on what they find. Whatever you pull from there, someone else already tested it and already took the upside.

02

The angles surface in organic first

New stories, formats and ideas break in organic content and in the news long before they show up as an ad. Find them there, bend them into the vertical, and you are the one being copied.

03

So: four feeds, all watching for what is emerging

Organic video, news, Reddit and Shorts — each one a place a story can break. Everything is scored for how usable it is as an angle, and relevance is a hard gate, not a score: a typical pull drops about 190 of 210 stories.

ARunning

News

Financial and political stories that move auto insurance. Free RSS, no API keys, costs nothing to run.

Built
BRunning

Organic video

Instagram and TikTok by account, hashtag and keyword. Ranked on outperformance against the account's own median — not raw views, which flatter big accounts and hide breakouts.

Facebook adapter built, switched off
C

Reddit

Where a story is argued out before anyone turns it into an ad. One adapter by design — the pipeline takes it without changes.

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D

YouTube Shorts

The fourth surface, and the fastest-moving one. Same adapter shape as the other three.

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Handed to 07 · Spy Radar — the other half of staying current: not what the world is saying, but what the competition is testing.