03 · Copywriting
Which formats repeat, where the turn lands, what the mechanism actually says, which numbers get named. Read every teardown, then compressed it into what is genuinely working.
See the teardown library ↗Twenty that copy what already works for you — low risk, known ceiling. Twenty that nobody in this vertical is running — first mover, higher variance. Even two landing out of the second half pays for the set.
Bet 01
Long-form kindness and social-experiment films, written to your own beat progression and running your mechanism. Same shape, new stories — sourced from organic viral posts, not from anyone's paid ads.
Bet 02
Built off proven winners from other verticals, bent to auto insurance with the same mechanism. Formats, structures and stories nobody in this vertical is running.
Bet 03
Text-and-image story posts, adapted from proven long-form originals in other niches. A format Leads Icon is not running in auto insurance at all.
